To web developers their biggest dream is getting their websites to the top ranking in the search engine result page or SERP .The higher the ranking on the results page the better chances for your website to get visibility and viewership.
What are Search Engines:
Search engines are the main medium now which the users use to find whatever that is they want. By typing in the word referred as the keyword in the search field provides users their desired result. Search engines have gained prominence especially the major ones like Google and yahoo. They are used every day by millions of people worldwide. It is interesting to know that about 90% of traffic you will be getting on your website is generated by these search engines. So if you are not on the first few pages of the SERP then you can consider yourself invisible to the internet world.
All Hail Search Engines:
Google and Yahoo have for so long dominated the front of many browsers that people now automatically go to them to connect to the internet. It is the interface which people feel comfortable with to search and find stuff that they are interested in .Google has in fact made their own browser Chrome to ease the way people search and find what they need on the internet. According to one study the top 30 results or keyword responses given by the search engine are able to satisfy the customers. This means that to increase your visibility and ranking you would need to constantly or at regular intervals update your websites to help you get a better ranking. Also long keywords give very specific and to the point results via search engine. So you can make your website even more visible if you have used long keywords in your webpage content. Thus many website owners prefer using definite keywords.
Most people that design websites are ignorant or don’t know how to make use of the search engines to get a higher ranking .What is even more distressing is the fact that they lack any knowledge of the technicalities involved in website making and sometimes design such features that restrict the search engines from showing their websites. For instance if a person titles their webpage with too many keywords they may be committing keyword cannibalization and will not be able to get a better ranking on the SERP. Many professionals and consultants are available that can help you in getting the best website optimization with the help of which you can get your website a better ranking and more visibility. One must realize that everyday thousands of websites are created proving that you are in for a tough competition where you have to fight for attention and ranking with thousands of other websites giving out the same content as yours. So having a decent title, content in compliance with the most generated keyword of the week and also by updating it every day can you create and maintain a website that can rank higher on a search engine result page.
This is an article written by Satyakam Pradhan who is a blogger associated with lots of companies and SEO Firms. He works for Article Marketing website.