E-Commerce is quickly moving to be the most dominant form of commerce in general, and a lack of a professional website is beginning to be a sign of a less successful and up to date business. Once you have established a website, it is important to continue monitoring relevant statistics in order to determine how successful the site is, and listed below are a few of the most important pieces of information to keep in mind.
1. Bounce Rate :The bounce rate is how often the people who visit your website reach a landing page then immediately leave. If a large percentage of visitors are reaching your landing page and immediately leaving, then it can be beneficial to restructure your landing page to provide more content or direct the user to points of interest.
2. Click-Through Analysis:For the people that visit your site and then stay to browse, you will want to know what interested them by analyzing their browsing patterns through your website. This can show which pages they stayed on, which pages led them to others, and patterns seen through multiple visitors can highlight problem areas. You can also use it to analyze the number of clicks any advertisements you host on your website receive to see which are the most effective.
3. Search Engine Rankings:There is a massive industry that has developed around the science of search engine optimization (SEO). The default homepage for a large number of people is a search engine, pointing to their importance. Typically you will want your website to rank highly on general search terms related to your business’s products and services. The algorithms used by search engines are becoming increasingly more complex, so simply stuffing a large number of keywords into your site to boost the ranking can actually have an adverse effect. If your search engine rankings show a need for improvement, research the specific engine’s methods, or consider enlisting the aid of a SEO company.
4. Hits and Return Visitors:As would be expected, the number of page visits your site receives is an important metric, but it is also necessary to keep return visits in mind when analyzing the statistics. In a perfect world, you will want your website to receive a decent amount of both new and return visitors. A complete lack of return visitors can indicate that your website is not providing content or services that interest people. If you are not getting new visitors, then your advertisement is not up to par.
5. Traffic Source:Recognizing where your visitors are coming from can help you determine where your advertisement is effective and where it needs some work. For example, if the majority of your visitors are coming directly to your website by entering the URL themselves, then your visitors are primarily already aware of your website, and your advertisement methods might need revising.
These are not the only website metrics you can analyze, but they can paint a good overall picture of the health of your site. The key note to take away is that a careful analysis of various usage data from your website is vital to determining its success.